You’ve heard of omnichannel. What’s the difference between a unified and an omnichannel approach?
Most pet retailers are aiming for “good enough” through omnichannel point solutions and legacy retail tech – doing their best to keep up with the competition and evolving customer expectations. This constant battle costs retailers time, money, and customers. But unified commerce sets you up for omnichannel excellence from the start. With it, you can outperform your competitors.
That’s because unified commerce goes beyond omnichannel by seamlessly connecting back-end retail systems and customer-facing channels, with real-time data flowing throughout. Omnichannel tends to focus only on connecting front-end systems – leaving retailers with a mess behind the scenes.
With unified pet retail systems, you can create exceptional and frictionless customer experiences across each of your sales channels – all while maximizing efficiency and profits for your pet business.
Not only that, but FieldStack is the only unified commerce platform built on Lean Retail principles – evaluating everything in a retail organization through the lens of the customer and the value they receive. That means your chain can immediately transform into a lean, customer-centric, and data-driven operation.
