Thanks for following my series of posts exploring the benefits of unified commerce for independent retail! 

My previous post described how unified commerce is a game-changer for independent retailers. We discussed how consumers are demanding unified commerce. And, we clarified the difference between unified commerce and omnichannel retail. Now, let’s look closer at the benefits of unified commerce and how it helps retail chains thrive.

The Top 3 Benefits of Unified Commerce

Retailers win with unified commerce by leveraging real-time customer and operational data within a truly unified retail management system. The magic happens when always-up-to-date information is used to drive predictive modeling, machine learning, automated inventory, and advanced analytics. And this  results in several benefits:

1. Increase sales by exceeding customer expectations.

Sales increase when we provide highly personalized and relevant customer experiences.

Today’s customers expect to shop, purchase, and return goods seamlessly across sales channels. Conveniences like self-checkout, in-aisle check-out, and enhanced loyalty programs drive sales. A unified commerce platform enables such capabilities.

Beyond convenience, unified commerce adds a sense of magic that builds sales. Through machine learning and automated inventory, unified commerce ensures that your stores and website offer and recommend the products your customers want. An effective platform helps you stock the right stuff/right place/right time/right price — based on seasonality, regional preferences, single-store patterns, and other predictive analytics.

2. Reduce costs by optimizing operations.

Unified commerce applies lean retail principles to manage the efficiency and flow of resources. Lean retail enables independent retailers to win against leading global retailers. Specifically, they can win on customer experience and operational efficiency while refusing to lose on price.

Real-time visibility into inventory allows these retailers to meet ever-evolving customer expectations while managing orders most efficiently. This frees up capital by improving inventory turns, reducing out-of-stocks, and eliminating slow sellers.

And, these same retailers are winning during the 2021 labor shortage by freeing up human resources for high-value customer-facing activities.

3. Focus on customers and growth — by streamlining technology.

If you’re a retailer worried about application integration, retiring legacy systems, consolidating channel silos, or providing a unified shopping experience for your customers, you are not alone! These are the top retail challenges in 2021, according to a RIS Annual Tech Study.

Unified commerce makes it possible for technology to do things that humans can’t do. It’s about freeing up employees to do what they do best. It’s about optimizing for the sake of the customer and letting go of old-school limitations.

In contrast, forward-thinking retailers who have adopted SaaS-based unified commerce platforms have eliminated the headaches of integrating and updating disparate outdated systems. These retailers enjoy predictable IT costs, even as they continuously offer customer-centric innovations. With SaaS-based unified commerce platforms, new client-driven functions are available in regular releases.

Unified commerce involves sophisticated technologies and computations. Because the approach is powered through one highly scalable integrated platform, adoption of it is actually simplifying. This gives you and your team time to stay laser-focused on customers and growth strategies!

How to Become a Unified Commerce Retailer

Unified commerce makes it possible for technology to do things that humans can’t do. It’s about freeing up employees to do what they do best. It’s about optimizing for the sake of the customer and letting go of old-school limitations.

If you want to learn more about how these approaches can help take your retail business to the next level, contact FieldStack for a demo of our unified commerce platform.

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