So, the soothsayers are all chiming in, and saying that 2019 is set to be a strong holiday season for many retailers. Huzzah! The question is, which retailers are predicted to benefit most, and is your chain positioned to be one of them?
According to Deloitte’s annual holiday retail forecast, holiday retail sales for 2019 are likely to increase some 4.5 to 5% over 2018! That is based on the projection from Deloitte’s retail and distribution practice that holiday sales will exceed $1.1 trillion from November to January.
Deloitte also forecasts that e-commerce sales will grow by 14 to 18%, year-over-year, from the 2018 season to the 2019 season. For comparison, we should note that 2018 holiday e-commerce sales represented an 11.2% increase over 2017, so things are really picking up online. The robust growth will likely result in e-commerce holiday sales reaching from $144 billion to 149 billion this season.
“The projected holiday season growth is, in part, due to the current health of the labor market. Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season,” said Daniel Bachman, Deloitte’s U.S. economic forecaster. “The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending.”
If you’re a FieldStack home page client, then you are positioned to make the most of what promises to be a banner year! We make it possible for chains to provide satisfying in-store experiences (and to fill shopping carts), in an era when many buyers are skewing towards online. We do this by using big data to stock your stores with the products and quantities your shoppers want. Plus, we provide omnichannel integration of your inventory and buying experiences, so you can make the transaction wherever your customer wants.
OK, retailers, have fun out there and be good to each other. It’s going to be a great year!